For information we always find out a lot about your company / website / social media before starting an SEO project as the following example question sheet displays (this includes some example answers in italics)
SEO initial information request
General Information
What is the company Name To be Used: Or we can use any third party info?
Address to be for submission or form fill up: Or we can any third party info?
Telephone No to be used : Or we can use any third party info?
Postcode Code : Or we can use any third party info ?
Google Analytics: Please share your google analytics with us
I have website analytics sent from my web designer that I will forward via email FYI
Articles & Blogs
Suggest an Author Name? Or we can use any third party name?
Who would be the third party? Also, I would hope for excellent grammar, spelling and punctuation to be used if a blog or article is written about my company as I fear it may look unprofessional / disingenuous otherwise
Details about the Author? or we will make it as third party? Who would be the third party?
Do you want the articles purely based on your web site or based on Keywords?
Social Media Optimization
Shall we do the social media promotion as a part of the company or as a third party
Who likes your service and promote it?
What will be name to be used in Face book, Twitter, Google+ and others?
Will it be the company name or any personal name? ”
What Email address of you website we can publish publicly if need for profile creation, social media?
I already have a Twitter and Facebook account for my company – info provided on the other form. Please clarify what you mean by profile creation? And profile for which social media services?
Releted to Website
What you will be your Target Market/Area (Women / Men / Children and age groups)
Provide us some of your suggested keywords
Mode of Communication
Please choose your mode of communication to discuss regarding the campaign: Email / Skype/ IM / Phone
Please give me your best and free time to discuss regarding the campaign
Once we collate all the information we commence our SEO work and at the end of the first month you get a comprehensive report that could include some of the example information below:
Initial Summary
After summarizing the keywords report I found 9 of the keywords are improved their rankings in Google UK and ranking at top 20
The Alexa rank which was previously 151,117 has improved to 109,682
As we don’t have the Google analytics access, I am unable to produce traffic report for the website but the improvement in Alexa indicates there must improve in visits coming to your website.
Things done last month:
Fixed the keywords and started the campaign
Local Business listings
Post classified ads
Created number of backlinks.
Press Release submission
Content Marketing
Strategy for this month:
For more improvements, here are the items I want to work on this month:
· Onpage Changes
· Video promotion(Video need to be given from client)
· Web content must be added to the webpages
We are trying my best to give a successful result to this campaign and hope my strategy will bring an effective result for you.
